苹果CEO库克燃情演讲：若想改变世界, 就要无所畏惧

 5 月 13 日，毕业 30 年后，苹果 CEO 蒂姆·库克回到母校杜克大学，为 2018 年毕业生做毕业演讲。他在演讲中提到许多现实社会问题，如气候变化、种族、反对性骚扰等。当然，他出于责任和使命也谈到了苹果和乔布斯。

库克还援引马丁·路德·金的金句：“The time is always right to do right。”（做正确的事情，什么时候都是好时机），为毕业生送上祝福。

2018年苹果CEO库克杜克大学演讲！！！

   

苹果CEO库克杜克大学演讲全文：

没有一个在座的毕业生这个时刻是独自度过的，首先让我们感谢你们的父母、祖父母和朋友在这里为你们欢呼，就像他们在你们生命中的每一步所做的那样。

在今天这个特殊的日子里，我想起了我的妈妈，她看着我从杜克大学毕业。没有她的支持，我无法享受到毕业那天的荣誉，今天我也不会站在这里。让我们向所有的母亲表达感谢，母亲节快乐！

我在这里有着非常美好的回忆，与那些在今天依旧是朋友的人共同学习，或是做学习以外的事情，比如：在Cameron篮球馆为每一次胜利喝彩，当卡莱罗那队时欢呼声尤其响亮。

这是坏的时代，也是好的时代

转过肩膀，深情地向过去的人生幕说再见。接着，迅速转过头来向前看。你的第二幕就从今天开始，轮到你伸出手去接住人生的接力棒。你们将进入一个充满挑战的世界，我们的面临着深刻的分歧，有太多的美国人拒绝倾听任何与自己意见相左的观点；我们的地球正在变暖，带来灾难性的后果，但是依旧有很多人不以为然；我们的学校和社区正遭受着巨大的不平等，无法增加每一个学生都有权利接受良好的教育。

但是，在面对这些问题时，我们并不是无能为力的。你们，并非没有能力去修补这一切。没有哪一代学生比你们更有力量，没有哪一代人比你们能更快地让改变发生。潜在的进步速度已经大大加快了，在技术的帮助下，每个人都有工具和潜力，在可影响的范围去建造一个更美好的世界。

现在也是一个的好时代。不论你选择过什么样的生活，也不论你的热情将你引向何处，我极力主张你们将所获得的能力用在积极的地方，去给你初认识的世界增添美好。

进步源于不满足现状，突破传统

我并不是总能像此刻这样清晰地认识生活，但我已经了解生活中大的挑战就是明白什么时候应该突破传统。不要仅仅接受你所面临的

世界，不要仅仅安于现状。除非我们敢于尝试、敢于思考不同的东西，不然所有的困难都无法解决，所以持久的进步都无法实现。

我非常地幸运，能从那些对这一点深信不疑的人身上学习，他们清楚地知道改变世界的起点是“跟随一种远见卓识，而不是某一条道路”。这就是我的朋友和导师——史蒂夫·乔布斯。乔布斯的远见便是，伟大的想法从拒绝接受事情原本的样子中诞生出来。这些原则在今天依旧指导着苹果公司的员工。

我们拒绝接受“变暖无法避免”这一观点，所以苹果公司使用可再生能源。我们拒绝认同“大限度地利用科技就意味着以用户的隐私权做交易”，所以我们选择了一条不同的道路。当我们处理数据时，要做到深思熟虑，尊重隐私，因为我们知道它属于你们。

在每一条路途中，每一个转折处，我们问自己的问题不是“我们能做什么”，而是“我们应该做什么”。因为乔布斯让我们看到改变是如何发生的。并且，从他身上我学到了永远不要对现状满足。我认为这种思维很自然地应该指向年轻人，你们永远要保持这种追求。

50年前的问题，今日依旧回响

所以，今天的典礼不仅仅是授予你们一个学位，它同时也提出：你们会如何改变现状？如何推动这个世界向前发展？

50年前的今天——1968年5月13日——罗伯特·肯尼迪在内布拉斯加州举行竞选活动时，对一群被同样问题所困扰的学生做了演讲。

当时，美国正陷于越南战争的泥淖，许多城市发生暴力骚乱，整个仍然对一个月前马丁·路德·金被刺杀事件感到震惊。肯尼迪号召学生们行动起来。他说，当你放眼整个，你会看到人们的生活受到种族歧视和贫困的阻碍，你会看到不公正和不平等，但你应该是后一个接受这种现实的人。

今天，再次让肯尼迪的话在我们中间回响：“你应该是后一个接受这种现实的人。不论你选择了什么样的道路，医学、商业、工程、人类学……不论是什么在驱动你的热情，成为后一个接受'这个世界无法进步’这一观念的人，后一个接受‘事情就是这样做’这一借口的人。”

杜克的毕业生们，你也应该成为后一个接受这些的人。并且，你应该成为个做出改变的人。你们接受了的教育，在此过程中也非常努力，这种教育给了你们仅仅是少数人才拥有的机会。因此，你要担负起这的责任，朝着更好的方向前进。这不容易，需要很大的勇气。但这种勇气不仅能鼓舞你尽全力地生活，也能使你改变他人的生活。

像他们一样，变得无所畏惧

上个月，我在伯明翰参加纪念马丁·路德·金遇刺50周年的活动，很难得有荣幸能够和那些曾与他一起游行和工作的人们共度一段时光。他们中的许多人，在那时候比你们还年轻，他们告诉我，当他们违抗父母，参加静坐和抵制时，当他们面对警犬和消防栓的时候，他们将自己的一切置于危险中，不假思索地把自己变成了正义的士兵。

因为他们知道改变必须到来。

因为他们对正义的事业深信不疑。

因为他们知道，即使面临着所有的逆境，他们都有机会为下一代呈现一个更好的世界。

我们都可以从他们的例子中学习。如果你希望改变世界，你必须激起你的无畏。现在，如果你像我毕业那天一样，也许你并不感到无所畏惧。也许你正在考虑你希望得到的那份工作，或者想知道你要住到哪里，或者如何偿还学生贷款。这些，我都知道，它们是实实在在的忧虑。我也有这些忧虑，但不要让这些烦恼阻止你做出改变。

无畏意味着要勇敢迈出步，即使你不知道它将你引至何处。这意味着被更高尚的目标所驱动，而不是掌声。无畏意味着当你远离人群、站在别处时，才会发现自己的特性，这将比你在众声喧哗中获得更多。

如果你想加度，就要不惧怕失败；如果你想与他人互相倾听和交谈，就不要担心被拒绝；如果你举止得体，充满善意，即使没有人看到，你期待的一切也会来到。

就像佛罗里达州帕克兰中学的学生一样无畏，他们拒枪击事件的频发保持沉默，并为此募集了数百万美元。就像那些勇敢说出“me too”和“time's up”的女性一样无畏，她们把光亮投射到一直以来黑暗的地方，推动我们走向更加公正和平等的未来；就像那些为移民权利而战的人一样无畏，他们明白，有希望的未来便是拥抱所有想为这个做出贡献的人。杜克的毕业生们，请无所畏惧，成为后一个接受现状的人，个站起来改变的人。

1964，马丁·路德·金在杜克大学发表演讲，他警告大家，总有，我们将不得不赎罪，不仅是为坏人的言行，也为那些保持骇人听闻的沉默和冷漠的好人们，他们只是坐在那里说“等待时机”，但是“做正确的事情，无论什么时候都是好时机。”

对你们来说，现在是时候在前进的道路上添砖加瓦了。也是时候，让我们所有人共同前进了。同时，未来该由你们带路了。

谢谢你们，祝贺你们！

演讲英文原文(滑动可见)

Hello, Blue Devils! It’s great to be back.

It’s an honor to stand before you—both as your commencement speaker and a fellow Duke graduate.

I earned my degree from the Fuqua School in 1988. In preparing for this speech, I reached out to one of my favorite professors from back then. Bob Reinheimer taught a great course in Management Communications, which included sharpening your public speaking skills.

We hadn’t spoken for decades, so I was thrilled when he told me: he remembered a particularly gifted public speaker who took his class in the 1980s…

With a bright mind and a charming personality!

He said he knew—way back then—this person was destined for greatness.

You can imagine how this made me feel. Professor Reinheimer had an eye for talent. And, if I do say so, I think his instincts were right…

Melinda Gates has really made her mark on the world.

I’m grateful to Bob, Dean Boulding, and all of my Duke professors. Their teachings have stayed with me throughout my career.

I want to thank President Price, the Duke Faculty, and my fellow members of the Board of Trustees for the honor of speaking with you today. I’d also like to recognize this year’s honorary degree recipients.

And most of all, congratulations to the class of 2018!

No graduate gets to this moment alone. I want to acknowledge your parents, grandparents and friends here cheering you on, just as they have every step of the way. Let’s give them our thanks.

Today especially, I remember my mother, who watched me graduate from Duke. I wouldn’t have been there that day—or made it here today—without her support.

Let’s give our special thanks to all the mothers here today, on Mother’s Day.

I have wonderful memories here. Studying—and not studying—with people I still count as friends to this day. Cheering at Cameron for every victory.

Cheering even louder when that victory is over Carolina.

Look back over your shoulder fondly and say goodbye to act one of your life. And then quickly look forward. Act two begins today. It’s your turn to reach out and take the baton.

You enter the world at a time of great challenge.

Our country is deeply divided—and too many Americans refuse to hear any opinion that differs from their own.

Our planet is warming with devastating consequences—and there are some who deny it’s even happening.

Our schools and communities suffer from deep inequality—we fail to guarantee every student the right to a good education.

And yet we are not powerless in the face of these problems. You are not powerless to fix them.

No generation has ever held more power than yours. And no generation has been able to make change happen faster than yours can. The pace at which progress is possible has accelerated dramatically. Aided by technology, every individual has the tools, potential, and reach to build a better world.

That makes this the best time in history to be alive.

Whatever you choose to do with your life…

Wherever your passion takes you.

I urge you to take the power you have been given and use it for good. Aspire to leave this world better than you found it.

I didn’t always see life as clearly as I do now. But I’ve learned the greatest challenge of life is knowing when to break with conventional wisdom.

Don’t just accept the world you inherit today.

Don’t just accept the status quo.

No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different.

I was lucky to learn from someone who believed this deeply. Someone who knew that changing the world starts with “following a vision, not a path.” He was my friend and mentor, Steve Jobs.

Steve’s vision was that great ideas come from a restless refusal to accept things as they are. And those principles still guide us at Apple today.

We reject the notion that global warming is inevitable.

That’s why we run Apple on renewable energy.

We reject the excuse that getting the most out of technology means trading away your right to privacy.

So we choose a different path: Collecting as little of your data as possible. Being thoughtful and respectful when it’s in our care. Because we know it belongs to you.

In every way, at every turn, the question we ask ourselves is not ‘what can we do’ but ‘what should we do’.

Because Steve taught us that’s how change happens. And from him I learned to never be content with things as they are.

I believe this mindset comes naturally to young people…and you should never let go of that restlessness.

So today’s ceremony isn’t just about presenting you with a degree, it’s about presenting you with a question.

How will you challenge the status quo? 

How will you push the world forward?

Fifty years ago today—May 13th, 1968—Robert Kennedy was campaigning in Nebraska, and spoke to a group of students who were wrestling with that same question.

Those were troubled times, too. The U.S. was at war in Vietnam. There was violent unrest in America’s cities. And the country was still reeling from the assassination of Dr. Martin Luther King a month earlier.

Kennedy gave the students a call to action. When you look across this country, and when you see peoples’ lives held back by discrimination and poverty… when you see injustice and inequality. He said, you should be the last people to accept things as they are.

Let Kennedy’s words echo here today.
“You should be the last people to accept [it].”

Whatever path you’ve chosen…

Be it medicine, business, engineering, the humanities—whatever drives your passion. Be the last to accept the notion that the world you inherit cannot be improved.

Be the last to accept the excuse that says, “that’s just how things are done here.” Duke graduates, you should be the last people to accept it.

And you should be the first to change it.

The world-class education you’ve received—that you’ve worked so hard for—gives you opportunities that few people have.

You are uniquely qualified, and therefore uniquely responsible, to build a better way forward. That won’t be easy. It will require great courage.

But that courage will not only help you live your life to the fullest—it will empower you to transform the lives of others.

Last month I was in Birmingham to mark the fiftieth anniversary of Dr. King’s assassination. And I had the incredible privilege of spending time with women and men who marched and worked alongside him.

Many of them were younger at the time than you are now. They told me that when they defied their parents and joined the sit-ins and boycotts, when they faced the police dogs and firehoses, they were risking everything they had—becoming foot soldiers for justice without a second thought.

Because they knew that change had to come.

Because they believed so deeply in the cause of justice.

Because they knew, even with all the adversity they had faced, they had the chance to build something better for the next generation.

We can all learn from their example. If you hope to change the world, you must find your fearlessness.

Now, if you’re anything like I was on graduation day, maybe you’re not feeling so fearless.

Maybe you’re thinking about the job you hope to get, or wondering where you’re going to live, or how to repay that student loan. These, I know, are real concerns. I had them, too. But don’t let those worries stop you from making a difference.

Fearlessness means taking the first step, even if you don’t know where it will take you. It means being driven by a higher purpose, rather than by applause.

It means knowing that you reveal your character when you stand apart, more than when you stand with the crowd.

If you step up, without fear of failure… if you talk and listen to each other, without fear of rejection… if you act with decency and kindness, even when no one is looking, even if it seems small or inconsequential, trust me, the rest will fall into place.

More importantly, you’ll be able to tackle the big things when they come your way. It’s in those truly trying moments that the fearless inspire us.

Fearless like the students of Parkland, Florida—who refuse to be silent about the epidemic of gun violence, and have rallied millions to their cause.

Fearless like the women who say “me, too” and “time’s up”… women who cast light into dark places, and move us toward a more just and equal future.

Fearless like those who fight for the rights of immigrants… who understand that our only hopeful future is one that embraces all who want to contribute.

Duke graduates, be fearless.

Be the last people to accept things as they are, and the first people to stand up and change them for the better.

In 1964, Martin Luther King, Jr. gave a speech at Page Auditorium to an overflow crowd. Students who couldn’t get a seat listened from outside on the lawn. Dr. King warned them that someday we would all have to atone, not only for the words and actions of the bad people, but for “the appalling silence and indifference of the good people, who sit around and say, ‘Wait on time.’”

Martin Luther King stood right here at Duke, and said: “The time is always right to do right.” For you, graduates, that time is now.

It will always be now.It’s time to add your brick to the path of progress.It’s time for all of us to move forward.And it’s time for you to lead the way.

Thank you—and congratulations, Class of 2018!